ServiceTrade acquires Mura to extend AI billing across service lifecycle
ServiceTrade has acquired Mura, a New York-based startup that automates invoicing and collections for field service companies using agentic AI. The deal, announced on 30 June 2026, extends ServiceTrade's existing Stella AI agent suite into the post-job billing workflow, giving the Durham-based vendor coverage from initial proposal through to cash collection.
Financial terms were not disclosed. Mura was founded in 2024 by Ryan G. Smith and Claire DeRoberts and had been operating as a standalone integration layer that connected with any field service management platform, rather than requiring customers to migrate off their existing systems.
The deal
Mura's three core capabilities are being folded into the Stella suite under new names. Stella Invoice reads technician notes and job data to generate invoices and flag missed revenue items. Stella Collect automates the collections workflow, routing the right message to the right contact at each stage of an outstanding balance. A third component, AI PO Automation, captures field purchase requests and matches them to jobs in the back-office system, removing the manual reconciliation step that ServiceTrade says slows billing cycles.
ServiceTrade claims contractors already using Mura have seen invoice processing speeds improve by three times and billing cycles shorten by 33%. The company did not provide third-party validation for those figures, nor did it name reference customers in the release.
The acquisition is underpinned by Trade Intelligence, ServiceTrade's proprietary data layer derived from 14 years of field-service history, 48 million tracked assets and $5.8 billion in annual invoice volume across commercial fire protection and mechanical contractors. That dataset is central to ServiceTrade's positioning: Ryan G. Smith, co-founder of Mura, said the combination would allow the platform to deliver "AI that understands their business as well as they do."
Chief executive William Chaney framed the deal as completing the company's decade-long ambition to cover every revenue-generating phase of a contractor's business, describing collections as "the critical last mile: getting paid."
Market context
Field service management software is a fragmented but consolidating sector. Enterprise platforms including Salesforce Field Service, ServiceMax (acquired by GE Vernova and subsequently by Salesforce), and IFS compete at the upper end of the market, while a tier of vertical specialists, including ServiceTrade, ClickSoftware and Jobber, target specific trades. The push to layer agentic AI over traditional FSM workflows has become a common product direction in 2025 and 2026, with vendors racing to automate dispatch, quoting and now back-office finance functions.
The order-to-cash automation niche that Mura occupied is attracting dedicated startups as well as ERP vendors extending their remit. For ServiceTrade, owning the billing and collections workflow rather than integrating a third-party tool is a defensible move: proprietary invoicing data compounds the value of Trade Intelligence over time and raises switching costs for contractors who have processed significant invoice volume on the platform.
ServiceTrade says more than 1,300 contractors currently rely on its platform. The company has not disclosed annual recurring revenue or the pace at which it is adding new customers, making it difficult to assess how quickly the Mura capabilities will reach scale across the existing base. Investors and prospective customers will be watching for named case studies and independently verified benchmark data as the integrated Stella suite rolls out.