Advertising

TrafficGuard's analysis of $200m in betting ad spend found bots and non-incremental clicks consumed more than $100m during the 2026 FIFA World Cup.

Globavend's Loomi unit will distribute its AI-produced title "The Wolf King's Forbidden Bride" via DramaBox, which reports over 90 million registered users.

The two ad-tech firms are combining identity resolution and audience-building tools to give brands an independent alternative to consolidating data giants.

ZetaDisplay has acquired Berlin-based retailmediatools to combine digital signage and retail media into a single integrated stack for European retailers.

The partnership lets sports rights holders distribute fully licensed content to TikTok creators via WSC Sports' AI editing platform, at scale.

Teads will make TiVo Ads' HomeScreen masthead placements available in its Ad Manager platform across the US, Canada and UK.

Wikitree has adopted Taboola's DeeperDive generative AI answer engine to let readers query publisher content conversationally and surface contextual articles.

Toronto-listed Lumine Group has bought US-based Imagine Communications, adding channel origination and AI-driven ad management to its media software portfolio.

Adeia's media patent portfolio, spanning AI-driven search and personalisation, is now licensed to ten RPX member companies across the digital commerce sector.

Latvian adtech startup Adsmom has raised over $600,000 from private investors and 500 Global to expand its AI-powered advertising analytics platform into Europe

The NYSE-listed ad-verification firm says its AI-powered quality and optimisation tool now covers Meta and TikTok, citing a 98% reach uplift in

Teads has combined its HomeScreen and InStream CTV products into a unified suite, with AI-driven lower-funnel performance now generally available.

Pixability has launched an MCP-enabled AI agent giving agencies and brands direct access to its YouTube intelligence graph within their own agentic workflows.

Dstillery's predictive AI audiences are now available in Microsoft Advertising's Media Marketplace, giving buyers access to curated omnichannel inventory across 30-plus

Teads has launched EngageOS, a unified publisher feed system that combines editorial and ad demand in a single auction to lift per-session yield.

Robseek Intelligence will go public via a merger with NYSE-listed SPAC QuasarEdge, implying a pre-money equity value of approximately $1 billion.

Himax says its new T2000 timing controller delivers nearly three times the dynamic display performance of the previous-generation ePaper architecture.