Marketing

The eighth edition of the GWPR Annual Index adds a dedicated section on AI's impact on PR careers, skills and entry-level opportunities.

The Perth-based SaaS vendor grew subscription revenue 36% to AUD 3.0m in its first nine fiscal months, with MRR up 53% year-on

Teads has combined its HomeScreen and InStream CTV products into a unified suite, with AI-driven lower-funnel performance now generally available.

Pixability has launched an MCP-enabled AI agent giving agencies and brands direct access to its YouTube intelligence graph within their own agentic workflows.

The two hospitality technology firms aim to give hotels structured, AI-ready content to compete with OTAs in LLM-powered travel discovery.

Adstra's Conexa platform will serve as the native identity layer inside Databricks' new agentic Customer Data Platform, CustomerLake, available from today.

2X has acquired agentic AI platform Knownwell in a deal valuing the combined company at over $400 million, appointing Knownwell's founder as CEO.

Quantum Metric's 2026 benchmark finds AI-referred customers convert well but are twice as likely to abandon after a single friction point.