Lettie adds Apex27 CRM link and contractor workflow for letting agents

Lettie, a UK AI-powered maintenance platform for letting agents, has launched a two-way integration with Apex27, an estate agency CRM, alongside a new contractor workflow designed to manage repairs from initial report through to confirmed completion. Both features are now available to agencies already using the Lettie platform.

The Apex27 integration synchronises property, tenancy and contact data between the two systems, then passes structured repair tickets back into the CRM with urgency ratings, supporting evidence and recommended next actions already populated. The aim is to remove the manual re-entry that property managers typically perform when consolidating information from WhatsApp messages, emails and phone calls into a single case record.

Tenants interact with Lettie via WhatsApp around the clock. The platform handles the initial triage conversation, collects evidence such as photographs and issue descriptions, and routes the case to the agency only when human involvement is needed. Connor Hawkins, Co-founder and Chief Solutions Officer at Lettie, said the integration reflects the company's core design principle: "For AI to be genuinely useful to letting agents, it has to fit into the way their teams already work. Property managers shouldn't need another inbox to monitor or another system where information has to be re-entered."

The Apex27 integration follows existing connections with Street.co.uk and Arthur, and Lettie says it plans to extend coverage to further CRM platforms. Hawkins framed the growing list as a prerequisite for broad adoption: the company's value proposition depends on meeting agencies where their data already lives, rather than asking them to consolidate around a new system of record.

Contractor workflow

Beyond triage, Lettie has introduced a dedicated contractor workflow that covers the post-diagnosis portion of the repair lifecycle. Contractors receive a secure link through which they can review a job, propose visit times and submit quotes without requiring direct access to the agency's systems. Tenants select an appointment from available slots, while agencies and landlords retain approval authority over costs before any work is confirmed.

Lettie then manages reminders and status updates across WhatsApp and dedicated portals, tracking each job by stage: awaiting quote, pending approval, appointment scheduled or completed. After a contractor visit, the platform sends a follow-up to confirm whether the repair has been resolved, surfacing outstanding jobs without requiring property managers to chase tenants and contractors individually.

Hawkins described the workflow as addressing a different problem from triage: "A huge amount of property management time is spent afterwards, obtaining quotes, finding appointment times, chasing approvals, sending reminders and checking whether a job was actually completed."

Market context

The UK proptech sector has seen sustained investment in workflow automation tools for residential property management, driven partly by rising compliance obligations on landlords and lettings agencies under the Renters' Rights Act, which received Royal Assent in 2025 and places new obligations on agents around repair timescales and record-keeping. Automated audit trails and structured job histories, of the kind Lettie's CRM integrations generate, are becoming commercially relevant beyond operational efficiency alone.

Lettie competes in a space that includes both point-solution maintenance tools and broader property management platforms with built-in maintenance modules. Its positioning as a CRM-agnostic layer, designed to complement rather than replace an agency's existing system of record, is a differentiated approach, though its durability depends on how many CRM vendors choose to build or accept similar integrations themselves. The addition of Apex27, Street and Arthur gives Lettie coverage across several of the more widely used UK agency CRMs, which strengthens the network argument for agencies evaluating the platform.