Onclusive and Cyabra partner to flag inauthentic narratives for brands

Onclusive and Cyabra (NASDAQ: CYAB) have announced a strategic collaboration that embeds Cyabra's AI-powered narrative intelligence directly into Onclusive's media monitoring workflow. The joint offering is available immediately to Onclusive customers via their existing account relationships.

The integration addresses a growing operational problem for communications and marketing teams: distinguishing genuine public sentiment from coordinated inauthentic activity. Onclusive's Global Content Hub processes tens of millions of media and social content items daily, tracking volume, sentiment, and narrative trends across print, broadcast, and social channels. Cyabra adds a forensic layer on top, assessing whether the accounts and behaviours driving a conversation are organic or coordinated, and identifying synthetic media such as deepfakes and cloned brand pages.

What the combined platform does

The joint offering surfaces four capabilities inside the Onclusive environment. First, it provides authenticity assessment of the actors and engagement behind a given conversation. Second, it generates real-time alerts when a coordinated narrative targeting a brand or its leadership begins to gain traction. Third, it detects impersonation, including spoofed accounts, fake executive profiles, and manipulated images or video. Fourth, it produces evidence-backed mitigation reports intended to support platform takedown requests.

Jennifer Roberts, Chief Marketing Officer at Onclusive, said the pressures on brands have shifted: "Social listening has always answered the question of what is being said, but in an environment where disinformation and coordinated influence campaigns are increasingly sophisticated, that's no longer enough. Our customers need to know, in real-time, whether an emerging conversation reflects genuine public sentiment or whether it's an orchestrated, inauthentic campaign designed to look like one."

David Low, Cyabra's Chief Marketing Officer, noted that the platform is built on eight years of accumulated data, though neither company disclosed independent benchmark figures or named customers in the release.

Market context

The market for disinformation detection and brand-protection intelligence has expanded sharply as social platforms have struggled to enforce their own inauthentic behaviour policies at scale. A number of well-funded startups and established PR-technology vendors are pursuing adjacent capabilities, including social-listening platforms that have begun layering bot-detection scores and narrative-risk signals into their dashboards.

For enterprise communications teams, the commercial proposition is increasingly credible: documented incidents have shown that small clusters of inauthentic accounts can generate the appearance of broad public backlash, attract media amplification, and in some cases correlate with short-term share-price movements. The ability to distinguish a genuine reputational event from an artificial one has direct implications for how quickly and how publicly a brand chooses to respond.

The collaboration also sits within a wider regulatory frame. The EU's Digital Services Act places transparency obligations on very large online platforms with respect to coordinated inauthentic behaviour, and several national governments are exploring mandatory reporting requirements around influence operations affecting critical infrastructure or electoral processes. For the enterprise customers Onclusive and Cyabra serve, this increases the value of audit-ready evidence documentation, which the joint mitigation reporting feature is explicitly designed to support.

The two companies did not disclose revenue-sharing terms or a minimum commitment period for the integration. Onclusive customers are directed to their account representatives to activate Cyabra's analysis layer.