Levanta raises $22m Series B to scale creator affiliate platform
Levanta, the Seattle-based creator affiliate platform, has closed a $22 million Series B led by Volition Capital, bringing total funding raised to more than $43 million. The round is Volition's second consecutive lead investment in the company, having also led Levanta's $20 million Series A in 2024. Proceeds will fund further product development, go-to-market expansion, and the onboarding of additional retail marketplaces onto the platform.
The company reported 80% revenue growth year-on-year in 2026, expanding from its original focus on Amazon affiliate marketing into a broader platform spanning Amazon, Walmart, Shopify and other retail destinations. Levanta says brands can now access more than 90,000 vetted creators directly, with a wider pool reachable through an AI-powered discovery layer that surfaces creators across TikTok, Instagram and Facebook. The platform also added capabilities including automated product sampling, flat-rate creator collaborations with affiliate-level measurement, and integrations with large language model tools including ChatGPT and Claude.
The deal
Larry Cheng, founding partner at Volition Capital, said Levanta had "built the infrastructure to connect that demand with commerce at scale," adding that the opportunity now looked "substantially larger than when we first invested." Ian Brodie, CEO and co-founder, framed the core proposition as solving a coordination problem: "Every marketplace has thousands of sellers that want more customers, and there are millions of creators and affiliates capable of driving those customers. The missing piece is infrastructure that connects the two, handles the economics, and accurately measures what happens."
Following the close of the round, Levanta provided cash liquidity to eligible employees, allowing team members to realise some of the value created to date while remaining participants in future upside. The company did not disclose the post-money valuation or the precise scale of the employee liquidity programme.
Market context
Levanta is positioning its offering under the label "Creator Commerce Media," which it defines as an extension of the established retail media category. Traditional retail media monetises the audiences and transaction intent that already exist within a retailer's own properties, typically through sponsored listings and onsite display. Creator Commerce Media, by contrast, aims to generate net-new demand by routing creator-driven traffic from across the open internet directly to commerce destinations, with performance tracked at the affiliate level.
The category is contested. Established affiliate networks, influencer marketing platforms and social commerce tools operated by the major platforms themselves all compete for a share of brand marketing budgets that are increasingly being redirected toward measurable, performance-linked channels. Amazon has its own affiliate and influencer programme infrastructure, making Levanta's ability to operate as a neutral multi-marketplace layer a meaningful point of differentiation, though one that depends on continued marketplace co-operation and data access.
Regulatory scrutiny of performance marketing and affiliate disclosure remains a live concern in both the US and UK, where the FTC and ASA respectively require clear labelling of paid creator partnerships. Brands deploying affiliate-linked creator campaigns at scale across multiple channels will need to ensure Levanta's measurement and reporting layer can support compliance workflows, particularly as enforcement of disclosure rules tightens. The EU's Digital Services Act also introduces obligations around transparency in commercial content for platforms operating at scale in European markets, a consideration if Levanta pursues the European retail expansion its investors hint at.
Volition Capital, which manages over $1.7 billion in assets, focuses on high-growth founder-led software and internet businesses. Its repeat investment signals continued confidence in the creator commerce infrastructure thesis, and investors will look for Levanta to name additional marketplace partners and disclose gross merchandise volume figures as the next proof points.