Innovation City uses Agentforce to automate company registration
Innovation City, the technology-focused free zone based in Ras Al Khaimah, has gone live with Salesforce's Agentforce platform to automate its company registration process. The two organisations say the deployment is the first AI-powered registration platform of its kind at a free zone, though that claim carries no independent verification.
The implementation replaces a manual process that previously took days or weeks. Under the new system, AI agents handle defined registration tasks and workflows autonomously, with human review reserved for complex exceptions or decisions requiring strategic judgement. Governance controls, audit trails and data-privacy safeguards remain active throughout.
What Agentforce brings to the process
Agentforce provides a layer of autonomous digital labour that acts on Salesforce's underlying CRM data and business logic. For Innovation City, this means applicants can move through the registration journey, document submission, compliance checks and licensing steps, without waiting for manual processing at each stage.
Paul Dawalibi, CEO of Innovation City, said the deployment moves the organisation "from talking about the future to living it," adding that the platform combines intelligent automation with the governance expected of a modern business jurisdiction.
Mohammed AlKhothani, General Manager and SVP for Salesforce Middle East, noted that organisations in the region are "maturing beyond AI experimentation to actual measurable outcomes," pointing to the Innovation City rollout as evidence that Agentforce can simplify enterprise-grade processes while meeting data-privacy and trust requirements.
Innovation City did not disclose throughput figures, the number of registrations processed since go-live, or the commercial terms of the Salesforce agreement.
Market context
Agentic AI, the use of autonomous software agents to execute multi-step workflows with minimal human intervention, is one of the most active areas of enterprise software investment in 2026. Salesforce launched Agentforce in late 2024 and has been expanding its deployment base across CRM-adjacent use cases including field service, customer support and now regulatory processes. Competitors including ServiceNow, Microsoft Copilot Studio and a growing cohort of specialist workflow-automation vendors are pursuing similar agent-based architectures.
Free zones across the Gulf Cooperation Council have been competing to attract technology companies by reducing administrative friction, and several have announced digital-first registration initiatives over the past two years. Innovation City's deployment of a named third-party AI platform is a differentiator in that race, though the sustainability of any "world's first" positioning depends on how quickly peers adopt comparable tooling.
The UAE's National AI Strategy and the broader ambition to position the country as a global AI hub provide a supportive regulatory backdrop. The UAE has been comparatively permissive toward AI deployment in government and quasi-government services, which makes a free zone an accessible proving ground. That said, as agentic systems take on compliance-sensitive tasks such as company formation, questions around liability, auditability and cross-border data flows are likely to attract closer scrutiny from regulators and enterprise clients evaluating the model.
For Salesforce, the partnership provides a reference case in a market where the company has been deepening its presence, and a concrete example of Agentforce applied to regulatory workflow rather than the more common customer-service setting.